Autopilot Leads

Friday, April 8, 2011

What Colours Mean For Business


Yellow: Optimistic and youthful; often used in window shopping
Red: Energy; creates urgency which is why it is used in clearance sales
This image (when viewed in full size, 1000 pix...Image via WikipediaBlue: Creates trust and security; associated with banks and businesses
Green: Easiest color for the eyes to process; used for relaxation
Orange: Aggressive; creates pressure to buy, sell, or subscribe
Pink: Romantic and feminine; used to target women and young girls
Black: Portrays powerfulness; used in marketing of luxury products
Purple: Soothing; associated with beauty products
It is interesting to know that colors affect how consumers buy. Packaging has a huge impact on consumers and colors should be taken into consideration when being designed.

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